OVERVIEW: Hygge is a tea brand designed to evoke a mood of warmth, comfort, wellness, and contentment. The brand name comes from the Danish word 'hygge', which describes a cozy quality. Hygge should feel like curling up under a blanket by the fire with your warm cup of tea. The intent behind this project was to create more than just a moment; the goal is to inspire a lifestyle. Therefore, there is a tea for every time of the day. Each tea time is represented by the position of the sun or moon outside the window as well as the colors in the sky.
MEDIUM: Digital Design
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