OVERVIEW: Seafoam is a soap brand inspired by the sea. The brand is intended to feel clean, calm, and relaxing, as well as local or handmade. Seafoam is designed to evoke the mood of walking on an empty beach during the off season. Seafoam could be found in boutiques and gift shops at East Coast beaches, such as the Outer Banks. Seafoam's target audience is middle-age women with disposable income who enjoy beach life and luxurious items.
MEDIUM: Digital Design, Hand-drawn Illustrations and Type
TEMPLATES
BUSINESS CARD AND LETTERHEAD
BRAND GUIDE
