OVERVIEW: Soles in Need was created to bring awareness to more than 20 million African children who don't own shoes. The bright colors and youthful design language serve as visual cues which enable onlookers to easily recognize these posters are a call to action for children in need. At the same time, the transparency effect instantly brings viewers inside the humanness of this issue, making the shoes more than just a fashion choice. In order to create these posters I painted feet and shoes, took photos of shoes and a backpack, colorized the photos, printed them on acetate paper, placed the acetate photograph over the painting, scanned them together and then edited the scan in Photoshop and applied the analog illustration to a poster.
MEDIUM: Digital Design, Photography, Acrylic Paint, Acetate Paper
